Disney raises prices to better accommodate customers.
Disney, which had raised theme-park prices for the past several years, said the price hikes were aimed at preventing overcrowding on popular days. “We will continue to evolve our pricing in a way that gives them a range of options to meet their budget and helps better spread attendance throughout the year so they can make the most of every visit,” Disney spokeswoman Kim Prunty said, according to Bloomberg News. Disney said a new program with date-specific tickets, to further control attendance, will be unveiled later this year.
Disney said it raised prices for one-day tickets by $2 to $7 at its Magic Kingdom, Epcot, Disney's Hollywood Studios and Disney's Animal Kingdom theme parks in Florida. The prices, and price increases, vary for adults and children, and also depend on the time of year of the visit. For example, Disney increased one-day ticket prices for Disneyland Resort in California by up to $11 for an adult on peak days. The price increases for one-day tickets to Disneyland varied from $2 to $11, depending on the time of year. But it also lowered the price by $10 on value days.